Initial situation
At BAUHAUS, service is a top priority. Highly trained consultants are ready to support home builders and garden owners with small and large projects. Because when it has to be good, BAUHAUS is the reliable contact partner! This is also proven by the new brand-building Out-of-Home campaign from REICHLUNDPARTNER.
Strategy
Whether you’re a home builder, renovator or refurbisher – when it comes to your own home, only the best is good enough. These expectations are reflected in the design of the new BAUHAUS subjects with original do-it-yourself types. They look as different from each other as their demands are. A striking campaign with a wink.
Implementation
The new BAUHAUS subjects for the 2020 fall campaign will be displayed as 16- and 24-sheet posters at almost 700 billboard locations throughout Austria. In addition rolling boards and several LED screens will draw attention to BAUHAUS.
