Initial situation
TGW is an internationally successful, ever-expanding company in the dynamic intralogistics sector that is continually shaped by growth. The high-tech company with its headquarters in Marchtrenk establishes fully automated storage systems for renowned customers worldwide – from A as in adidas to Z as in Zalando.
Strategy
In our creative strategy we count on humanity and emotion in the rational, technical world of logistics. We developed a distinctive language of symbols, derived from the TGW philosophy “Focusing on People – Learning and Growing”. It combines digital presentations with emotional messages and gets to the heart of TGW’s self-conception: technology and humanity form a successful symbiotic relationship.
TGW | SHOWROOM “HELIX”
The new brand identity is implemented across all communication channels (new website, online communication, fairs, exhibitions, print materials). It is also interpreted and used in an original way for employer branding, which gains particular importance due to TGW’s expansion strategy. The website constitutes a true technological innovation. The content management system programmed by REICHLUNDPARTNER eMarketing allows an extremely user-friendly editorial work.
The TGW showroom “Helix” was planned and realized together with partners from lighting design and architecture. The interactive world of experience conveys TGW’s technological competence and the fascinating world of intralogistics via infotainment. REICHLUNDPARTNER supports TGW with classical communication as well as with online and PR measures – always in close collaboration with the engaged TGW marketing team.
