Initial situation
The family-run industrial and technology company MIBA AG was founded in 1927 in Laakirchen and aims at bringing a breath of fresh air to the design of its annual report – a report that wants to represent the essence of MIBA, its technology and its team.
Strategy
”Technologies for a cleaner planet” and “Because future matters” – these company visions should run through the annual report. The goal was to communicate the so-called “MIBA spirit” and to introduce the “MIBA people”. Current projects, products and innovations were also supposed to be prioritized.
Implementation
The result is the MIBA annual report 2019/2020 which REICHLUNDPARTNER improved both textually and graphically. The spirit of MIBA becomes perceptible here and the clear goals together with innovative projects and products are neatly presented.
