Task
DADAT Bank would like to attract more customers to its stock deposit and giro account. The costs per lead are to be kept as low as possible.
Solution
Through precise interest targeting, suitable ads are shown to the relevant target groups on Facebook, Instagram, and Bing. Clicking on the respective ad takes the user to the correspondingly optimized landing page. The landing page is equipped with several call-to-action buttons, which the user can use to open a depot. Users who visit the landing page but do not open a deposit or giro account are again made aware of the offer on Facebook through retargeting ads. In addition, a lookalike audience is identified on the basis of customers acquired, which is more likely to start the opening process. Appropriately optimized ads are again shown to the users in this group. Thanks to the coordinated processes and ongoing optimization of the campaign, the number of leads increased and the costs per lead for both the depot and the giro account were reduced to a minimum.
