Initial situation
Constantia Flexibles is an international manufacturer of packaging solutions. The company’s pharmaceutical division commissioned REICHLUNDPARTNER to bring the repositioned brand to life and to strengthen it from the inside – this way, employees were turned into convinced brand ambassadors.
Strategy
In the pharmaceutical industry, medicine is only as good as its packaging. Said packaging protects it from environmental influences and makes sure its ingredients remain intact. With innovative packaging solutions that are childproof and forgery-proof, Constantia Flexibles contributes to the protection of our health and is thereby at eye-level with medicine manufacturers: both save lives. We have made this thought our central message: “Let’s save lives today.”
Implementation
The campaign’s centerpiece is the first brand book that helps to save lives. Next to the usual contents of a brand book it holds lifesaving equipment (like for example a respiratory mask) and links via QR code to specially produced first aid videos that are, inter alia, found on a microsite. Furthermore, REICHLUNDPARTNER is responsible for the brand presentation in the course of a big event in Malta as well as for an exceptional company video which also helps to save lives.
