Initial situation
We have been commissioned by the company Riegelfabrik from Kremsmünster to develop a new brand identity for their granola bars. We focused on the brand story: It was the love to her children that caused the company founder to reinvent the granola bar. When all was said and done, she just didn’t want to buy granola bars with too much sugar anymore.
Strategy
With TRUE LOVE, REICHLUNDPARTNER created a unique brand and henceforth called its products “nature bars”. So we pursued a differentiation strategy that makes TRUE LOVE properly stand out from the competition and that speaks to the target group on an emotional level. Because most purchase decisions are not made rationally – quite the contrary.
Implementation
REICHLUNDPARTNER designed a consistent packaging line for the 16 flavours as well as folded leaflets, a fair booth, an Advent calendar and a website. In doing so, we paid special attention to capturing the brand’s emotional character and to stage it meaningfully. With success!
