Initial situation
Plastrans has been the commodity trader for chemical raw materials and sustainable solutions since 1991. As a one-stop store, the company facilitates the procurement of polymers for its customers and offers them customized, holistic logistics or financing solutions. With success: because the internationally active family business continuously strives for improvement – not only when it comes to finding environmentally friendly raw material alternatives, but also in the context of communication.
Strategy and Implementation
For us, it was important to position the company not only as a progressive thinker, but also as a doer. Hence the claim „Turning visions into reality“. Because Plastrans already offers selected, high-quality as well as recycled and biodegradable plastics and plans to expand these areas even further.
Plastrans not only makes a chemical compound with polymers, but also combines many themes such as quality, product diversity, sustainability, innovation and team spirit. To make these abstract concepts as well as the chemical substances more tangible, we always show two objects, at least one of which is made of plastic and can be manufactured from Plastrans‘ raw materials. „We connect“ serves as an English verbal bracket, as Plastrans is not only established in the German-speaking region, but also in the EMEA region.
Website
REICHLUNDPARTNER digital agency developed a new website concept. Special attention was paid to a coherent and CD-compliant web design. The website presents Plastrans‘ extensive product portfolio in a clear and descriptive manner. Direct contact options at the bottom of each page make it easy for users to get in touch and provide a lead generation element for the company. Another special feature is the location map. In order to provide the user with a comprehensive picture, it clearly displays the large number of Plastrans locations and at the same time contains information on the contact persons for each region. Users can stay up to date regarding the latest developments at the company via the Plastrans corporate blog or sign up for the company’s newsletter.
