Initial situation
The family business Obereder started in 1990 with the distribution of agricultural stretch films and round bale nets for agriculture. Gradually, the product range expanded to include lubricant trading for agricultural businesses and automotive workshops. Today, Obereder is the leading supplier of quality lubricants and AdBlue® in Austria and Bavaria as well as No. 1 in the distribution of agricultural equipment.
Strategy
Obereder combines personal advice and customer-oriented services with reliable logistics and quality products. With Obereder as a partner, things run like clockwork in every respect. In German the phrase “to run like clockwork” literally translates to “to run like oiled”, which hints at the company’s products. And it is precisely this promise that REICHLUNDPARTNER is making the umbrella and claim of Obereder’s new communications presence: „Obereder. And everything runs like clockwork.“
Implementation
In German the statement „it runs“ expresses commonly that everything is in the best way and there are no problems. Just like with a partner like Obereder! That’s why REICHLUNDPARTNER’s key visuals focus not only on Obereder’s business divisions, but also on its employees, which conveys both competence and sympathy. In addition to classic advertisements, job ads and a company folder, the website is also implemented in the new appearance together with REICHLUNDPARTNER eMarketing. Also an online store was developed for the website, where Obereder customers can easily order all products with just a few clicks.
