Initial situation
Nestlé is the biggest corporate group for foods and beverages world-wide and constantly subjected to harsh criticism. The group’s image is adversely affected by the criticism of past incidents.
Strategy
As an answer to this censure Nestlé launched and still launches numerous initiatives that are strongly communicated. Relevant media representatives are also informed about product innovations and Nestlé’s social commitment on a regular basis.
Implementation
- Press releases
- Participation in platforms
- Collaborations and events
- Advertorials
- Internal activities, events and trainings
- Participation in international initiatives
