Initial situation
In the year 2009 the UNHCR contacted us and asked if we would like to support them. We agreed on the spot – and since then, we and our partners are working on putting powerful non-profit campaigns in practice. The first campaign was entitled ”match“ and made the reasons for flight a subject for discussion.
Strategy
By means of a catchy and emotional approach we wanted to stand out of the mass of non-profit advertisements and make it clear that it is always due to very drastic events that people flee their homeland.
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Execution
Print ads, postcards free of charge, posters, advertisements on public transport and online banners were assembled to a media mix completed by a spot for radio and TV. Miguel Herz-Kestranek and Nicole Weber supported us with their great voices.