Initial situation
The globally active steel and technology group voestalpine has around 500 group companies and locations on all continents. Its competencies include automotive lightweight construction, e-mobility, household appliances, oil and gas industry, railroad infrastructure, special profiles, tool steel and more. REICHLUNDPARTNER is active in three of the four divisions and supports a wide range of companies and product brands.
Strategy
As different as the requirements are, as different are the approaches to achieving the goals. What unites them is REICHLUNDPARTNER’s claim to convey technical messages simply and emotionally.
Implementation
Whether branding, customer loyalty, lead generation or internal campaign – REICHLUNDPARTNER designs the entire communication with all measures, and also the implementation process for new products from positioning and naming to market launch. Classic communication includes, for example, advertisements, image/product films, trade fair and event design. In the online sector, our expertise ranges from website and eNewsletter development to content and social media.
